1. You are smarter now
Many businesses don't know exactly what they want on their first or even second website design, or they may have not gone with a company or freelancer that was in a position to direct them in the way they should have gone with their business. Don't worry, consider it an education process, now you do know what you want and you will be able to recognize which business can deliver that for you.
2. Not Getting Results
This could exist in two ways, first you are not getting visitors to your site. Most people at this point know about SEO (Search Engine Optimization - if not click here) but your site needs to be built with SEO friendly practices, there is a chance that if your site was not built with this taken into consideration attempting to drive traffic to it could be futile and a waste of even more money. Or you may be getting traffic to your site but not generating leads of making sales. Your conversion rate is minimal. This could be to a mis delivered message, does your site make it clear and concise what it offering. This could be to the lack of a professional image, shoppers are savvy these days, and if a site does not appear professional they will not trust it with their personal information. Or it could be to a multitude of other factors driving visitors away from your site.
3. Your Focus Has Changed or Your Niche Evolved
Businesses evolve it is an ongoing process, services you offered maybe did not return, or maybe you have discovered new services or products that are better serving your customers. If you have a website and it is not current on what you are offering your clients won't be able to take advantage. In this case your website could actually be leading potential customers away from your business. That new product line you picked up last spring that is selling like mad, does it have a prominent position on your site?
4. Your Look is Outdated
The power of the visual impression or your site can not be overstated. You would not show up to a meeting in an out of date suit. The design of your site needs to be current to show that you are current and up on the trends and market of your business. You always want to make your best impression as a business and your website speaks for you on that behalf.
5. The Latest and Greatest
Do you have Google Analytics on your website, do you know where your visitors are coming in and where they are leaving? Are you ready to ship products international, your website could be? Are you taking advantage of social media, it is not only the latest craze, it works? Integrated merchant accounts, Fed Ex accounts, full screen galleries, video the list goes on. A lot has happened in web design in the past few years, where is your site?